Extend your application's reach with a thorough understanding of modern search engine optimization (SEO). Empower search engines to index and represent your content in the best way possible! Mike North gives you all the tips and techniques you need for your site to be easily found on Google, and teach you how to take advantage of advanced features on Facebook, and Twitter to boost user engagement. Mike North introduces his Search Engine Optimization (SEO) course reviewing the importance of following SEO and the course agenda. Reviewing traditional paths to SEO, Mike talks about building a site with unique and target content that is easy for web spiders to index. Mike talks about tips and process for brick-and-mortar businesses. Discussing the first algorithm used by Google for search results, Mike reviews Page Rank. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how the importance of a site compared to other sites of a similar nature or content. https://www.bighameleon.com/diannaparentea